toggle menu
Team
Michele Colaninno
Chairman of the Board
Michele holds a degree in Business & Economics from the Università Cattolica of Milan.

He is Chief Executive Officer of Immsi S.p.A., a listed company with diversified business interests in finance, real estate (Is Molas Golf Resort), naval (Intermarine) and mobility industry. Immsi is the controlling holding company of Piaggio Group where Michele is Director of their Board as well as being responsible for strategy and product.
Greg Lynn
Chief Executive Officer
For the last 30 years Greg Lynn has been at the intersection of the digital and physical in architecture.

He is the founder of Greg Lynn FORM where in addition to award winning buildings he has designed industrial objects in production with companies like Swarovski, Alessi and Vitra. As the Design Advisor of the Palo Alto retailer Curbside he is responsible for the company's physical identity.

He was awarded the Golden Lion at the 11th Venice Biennale of Architecture and returns to the American Pavilion for a second time in 2016 where he will represent the United States again. He has received the American Academy of Arts & Letters Architecture Award and is a Fellow of United States Artists.

Time Magazine named him one of 100 of the most innovative people in the world for the 21st century. Forbes Magazine named him one of the world's ten most influential architects.

He is a Studio Professor at UCLA, o. Univ. Professor at Universität für angewandte Kunst Wien and Davenport Visiting Professor at Yale University. He is the author of eight books.
Jeffrey Schnapp
Chief Visionary Officer
Jeffrey is co-director of the Berkman Klein Center for Internet and Society and the founder-director of metaLAB (at) Harvard, a knowledge and technology design studio dedicated to exploring and expanding the frontiers of networked culture.

Professor in Harvard University's Faculty of Arts and Sciences and at the Graduate School of Design, holder of the Carl A. Pescosolido Chair, he is a leading international figure in the digital media field, has led a number of pioneering software development and design projects, and is the author of an influential corpus of publications that includes twenty-five books and hundreds of essays. In addition to widespread coverage in the international press, Schnapp's research has received support from leading foundations such as John Simon Guggenheim, the National Science Foundation, Getty, the National Endowment for the Humanities, Hewlett, and Knight.

His work in the domains of design, digital arts, and curatorial practice includes collaborations with the Triennale di Milano, the Cantor Center for the Visual Arts, the Wolfsonian-FIU, and the Canadian Center for Architecture.
Brian Kendall
Chief Financial Officer
Brian moved to Boston from Denver, Colorado. He studied Accounting and Finance at Texas Tech University and MBA at Northeastern University. After college he pursued a career as a professional cyclist for four years, and continues to have a passion for cycling. He began his next career track at New Frontier Media, a publicly traded international media company in Boulder Colorado, and then grew his experience in scaling startups at RuMe, a textile manufacturing and resale company, as well as Faction Holdings, an Infrastructure as a Service company. Brian is a Certified Public Accountant, Chartered Global Management Accountant and a member of Financial Executives International as well as the Association for Corporate Growth.

Three fun facts:
1) Was a professional cyclist
2) Love to cook and attempt to make anything I can from scratch
3) Grew up on a ranch in Texas
Mitchell Weiss
Chief Operating Officer
Mitchell Weiss is the Chief Operating Officer at Piaggio Fast Forward where he is responsible for engineering and volume production. Mitchell began building and developing robots as a teenager in the 70's and has never stopped.

Mitchell comes to PFF from Seegrid Corporation, the first producer of vision-guided industrial vehicles. He was responsible for engineering, production, and technology development. Seegrid's products are used in manufacturing, distribution and e-commerce.

Prior to that he was CTO for Brooks-PRI Automation, a supplier of advanced factory automation systems used by semiconductor manufacturers and equipment suppliers. Mitchell was President and founder of ProgramMation, Inc., which PRI Automation acquired in 1993 and co-founded United States Robots in 1980, which was acquired by Square D company in 1982.

Mitchell is co-author of the textbook "Industrial Robotics: Technology, Programming and Applications", has taught automation and robotics courses at the University of Pennsylvania and Penn State University, and engineering design at MIT. Mitchell holds twenty-five patents on robotics and automation systems and has contributed automation papers for trade journal publication and trade presentations and has been featured speaker at many events. He is a member of standards organizations and is vice-chair of the F45 committee of ASTM which is developing standards for the performance measurement of Unmanned Ground Vehicles. He received a B.S. degree from the Department of Mechanical Engineering at M.I.T, and a Graduate Certificate in Intellectual Property from Northeastern University.
Andrene McDowall
General Counsel
Andrene is the General Counsel at Piaggio Fast Forward where she is responsible for directing and overseeing all corporate legal matters.

Her broad legal experience includes corporate law, securities law, corporate governance, mergers and acquisitions, compliance, employment and litigation. She served as Senior Director, Senior Counsel at Insulet Corporation from October 2016 to March 2019, where she provided legal guidance relating to clinical trials, new product development, complex commercial transactions, regulatory issues, market access and customer service.

Previously she was Associate General Counsel & Privacy Director at ModusLink Corporation, where her responsibilities included handling complex commercial transactions, human resources, corporate governance, and data privacy. She began her legal career at Goodwin Procter LLP where she was an Associate in the corporate department and represented public and private companies on various corporate matters. She received a B.A., cum laude, in Business Management and International Business from Florida International University and a J.D. from Howard University School of Law.
Dieter Reuther
VP of Brand
As the VP of Brand, Dieter oversees the consistent implementation of PFF's brand across all product and consumer touchpoints. He joined PFF from Cast Collective, a Boston-based design, innovation and technology consulting collective, where he served as transformation catalyst, working with brands including Puma, VF, and Everybody Fights. Dieter received his degree in Mechanical Engineering from the Technical University in Munich, Germany, and his MBA from George Fox University in Portland, Oregon. His lifelong passion for design is reflected in his years-long experience in the Computer Aided Design industry and working for one of the leading US innovation and branding firms in Portland, Oregon. In Germany he led his own design company working with major European brands.

Dieter also taught Design Thinking and has led many workshops at colleges in and around Boston. He is especially passionate about using play-based methodologies in a professional environment. One of his favorite tools is LEGO Serious Play.

As a member of MIT Solve, he mentors startups that solve global social innovation challenges.

Outside of work, Dieter enjoys fitness activities including running and Bikram yoga. He is a legacy runner of the Chicago Marathon and a passionate weekend bread baker.
Elizabeth Murphy
VP of Communications and PR
Elizabeth joins Piaggio Fast Forward as Vice President, Communications and PR.  She is a strategic partner and trusted advisor with more than 17 years of combined in-house and agency experience building global brand awareness through innovative high-impact partnerships, promotional campaigns, product placement, social media and digital marketing initiatives, immersive events, influencer and celebrity collaborations and traditional public relations. She has worked with brands across industries from luxury lifestyle, beauty & wellness, fashion, entertainment and hospitality including Swarovski, Estee Lauder, Jim Beam Brands, Frederic Fekkai, Best Buy/Geek Squad, among others.

Elizabeth is proud of all her work but highlights include championing 10 years of production design collaborations for the Academy Awards, building amazing costume design collaborations across film, television, theatre and music with award-winning designers, and establishing a scholarship program and masterclass with UCLA's School of Theatre Film & Television and the David C. Copley Center for Costume Design.

Elizabeth graduated from Southern Methodist University in Dallas, TX with a degree in Business along with minors in Corporate Communications and Public Affairs and Psychology. She has just relocated to Boston after 20 years in Los Angeles with her Labrador retriever, Abby in tow.
Mahati Mukkamala
VP of Finance
Prior to PFF, Mahati worked as a Director of Finance for Klaviyo, a software start up in Boston. Prior to that, he held various finance and accounting roles in commercial real estate (Cushman & Wakefield), and advertising (Jack Morton) companies. He also contributes as a part time writer to Forbes magazine, part of the Forbes finance council.

Mahati received his undergrad in Finance from Umass and his MBA from Syracuse university.  At PFF he works closely with Brian and the leadership team to plan the company's financial future, and get gita out into the consumer world.

Outside of work Mahati golfs, and he recently picked up sailing. In the winters he spends as much free time as he has on a basketball court.
Jean-Claude Coutant
VP of Product Engineering
Jean-Claude Coutant is the Senior Director of Engineering at Piaggio Fast Forward where he leads the R&D engineering teams responsible for the development and implementation of gita. With 20+ years of experience in the technology industry, he oversees the Hardware/Software, Mechanical and Robotics development at PFF.

Prior to joining PFF, Jean-Claude Coutant served as a Vice President of engineering at Wind River, where he led the delivery of innovative products that enable customers to meet the challenges and opportunity for the embedded device software and the Internet of Things (IoT).

He received a B.S degree from Ecole Centrale, d'Electronique in Paris in Systems and Computer Science.
Katrina Weiss
Senior Director of Manufacturing and Supply Chain
Katrina Weiss is the Supply Chain Manager at Piaggio Fast Forward where she is dedicated to applying data analysis and creativity to her role in product management. Katrina is passionate about customer satisfaction and thrives in small team, collaborative environments.

Prior to joining the team at PFF, Katrina worked in sourcing operations at New Balance. She also spent time in various areas of supply chain and operations, including a start-up, private organization, publicly traded large scale corporation and non-profit organizations.

In her free time, Katrina can be found anywhere in the outdoors, most often in the mountains - skiing, hiking, camping, or just relaxing with friends. She is always up for an adventure.

Katrina graduated from James Madison University with a Bachelor's of Business Administration in Management with a focus on Technology, Innovation and Entrepreneurship, and went on to complete her Master's in Sports Leadership at Northeastern University.
Board of Directors
Davide Zanolini
Chief Marketing Officer,
Piaggio Group
Davide joined the Piaggio group in November 2013, where he currently serves as Executive Vice-President of Marketing and Communication and directs strategic marketing operations for all of the company's brands on the worldwide stage.

A graduate of the Università Bocconi in Business Economics, his marketing experience includes work with the Pernod Ricard group, the Walt Disney Company, and the Perfetti Van Melle group, where his responsibilities included serving as Director of Marketing for Brazil and, subsequently, International Director of Marketing at Perfetti's headquarters in Switzerland. Between 2012 and 2013 he served as Global Marketing Vice President at Pirelli Tyre.

A perennial globetrotter and motorcyclist with an abiding interest in mobility and the world of motor sports, he is passionate about design, golf, soccer, and everything and anything that stimulates the curiosity of someone deeply fascinated by change and innovation.
Alessandra Simonotto
Chief Financial Officer,
Piaggio Group
Alessandra holds a degree in Economics from the Università degli Studi di Genova and an MBA from the Università degli Studi di Torino.

She has been with the Piaggio Group for more than 20 years, holding positions of increasing responsibility in administration, finance and control. Continuing her growth, she took on the role of Chief Financial Officer in October 2019.
Miguel Galluzzi
Designer in Chief,
Piaggio Group
Miguel currently heads Piaggio's Advanced Design Center (PADC) in Pasadena, California, where he manages the design of the Aprilia, Moto Guzzi, Derbi and Gilera motorcycle brands, working closely with the company's styling headquarters (Piaggio Group Style Center) in Italy as well as its research and development centers in China, India and Vietnam.

Widely known for having designed the Ducati Monster, Galluzzi has also designed the Aprilia Dorsoduro, RSV4, and Tuono — as well as the Moto Guzzi V7 Racer and California 1400. Under Galluzzi's direction, Moto Guzzi received the Motorcycle Design Association Award in 2012, and in 2013, Visor Down named Galuzzi one of its Top Ten motorcycle designers.
Mario Di Maria
Chairman/CEO,
Piaggio Group Americas
Mario Di Maria is currently Chairman and CEO of the Piaggio Group Americas. He has been with the Piaggio Group since 2007, but his experience in the powersport/automotive industry is vast, first serving as Area Manager for Nissan in 1996. Five years later he moved to BMW and strengthened his sales experience as Field Operating Manager.

A move to the Fiat Group occurred in 2004, where his roles became increasingly important. His first position as Country Manager for Alfa Romeo UK lead to him becoming Regional Director and Project Leader for Europe, China and the United States.

He held that position before moving to the Piaggio Group in 2007, holding positions in the 2-, 3-, and 4-wheel departments. In 2009 DiMario became Director of Sales and Marketing for the Asia Pacific 2-wheel market. A position he held until 2013, where he then took the position of Commercial Director of API-IP.
Edoardo Ducci
Chief Financial Officer,
Piaggio USA
Edoardo Ducci graduated with a degree in Business Administration and began his career at Deloitte.

He joined Piaggio Group in 2007 where he served for over ten years with increasing responsibility. Edoardo is currently CFO of the Americas region for Piaggio Group and he is a licensed CPA since 2018.
Team
Michele Colaninno
Chairman of the Board
Greg Lynn
Chief Executive Officer
Jeffrey Schnapp
Chief Visionary Officer
Brian Kendall
Chief Financial Officer
Mitchell Weiss
Chief Operating Officer
Andrene McDowall
General Counsel
Dieter Reuther
VP of Brand
Elizabeth Murphy
VP of Communications and PR
Mahati Mukkamala
VP of Finance
Jean-Claude Coutant
VP of Product Engineering
Katrina Weiss
Senior Director of Manufacturing and Supply Chain
Board of Directors
Davide Zanolini
Chief Marketing Officer,
Piaggio Group
Alessandra Simonotto
Chief Financial Officer,
Piaggio Group
Miguel Galluzzi
Designer in Chief,
Piaggio Group
Mario Di Maria
Chairman/CEO,
Piaggio Group Americas
Edoardo Ducci
Chief Financial Officer,
Piaggio USA